This summer, mask it up with coffee as mCaffeine – India’s first caffeinated personal care brand has brewed four new coffee face masks that are designed to bring a splash of freshness and rejuvenation to your summer routine. The all-new Naked & Raw face masks are carefully crafted for every skin type starting from dehydrated skin, acne-prone, damaged to dry skin. An instant pick-me-up skin routine is the solution for these dull times with additions like – Espresso Coffee Face Mask, Cappuccino Coffee Face Mask, Mocha Coffee Face Mask, and Latte Coffee Sleeping Mask.

Each of the new mCaffeine face masks have been carefully designed and curated for every skin type:

-Espresso Coffee Face Mask with Natural AHA, BHA is formulated for All Skin Types
-Cappuccino Coffee Face Mask with Salicylic Acid, Kaolin Clay, specially designed for Acne Prone Skin
-Mocha Coffee Face Mask with Cocoa, Bentonite & Kaolin Clay for Damaged & Dull Skin            
-Latte Coffee Sleeping Mask with Hyaluronic Acid, Niacinamide for Dehydrated Skin

Talking about the launch, Tarun Sharma, Co-Founder & CEO said, “We spend a lot of our time in research and like to focus on making products which work for everyone. We understand that one size does not fit all, hence our new face masks are carefully crafted to suit various skin types. Being a young brand can sometimes be challenging, but we strive to come up with products that our customers can benefit from. I’m sure our customers will love the new variants which will further motivate us to keep exceeding their expectations through our future product launches.”
Rooted with the aim to provide the best products since 2016, and a wide range of solutions to skin problems like acne or dehydration mCaffeine has introduced four new variants of Naked & Raw Face Masks: Mocha, Latte, and Espresso & Cappuccino.

Naked & Raw Espresso Coffee Face Mask is a gel-based face mask that will perk up your skin with its exfoliating action. The dark coffee notes of freshly grounded coffee are sure to keep your senses hooked for long. This mask has ingredients like Natural AHA, BHA & Coffee Powder that will help in exfoliating skin deeply while improving the cell renewal process of the skin, clearing out congested pores & minimizing the appearance of large pores. The Espresso Coffee Face Mask will energize your skin with its clean formulation.

Naked & Raw Cappuccino Coffee Face Mask has a jelly-like unique texture, vibrant & refreshing coffee notes which help to revive the skin. This mask helps clear skin & combat acne with ingredients like Salicylic Acid helps weaken the acne-causing bacteria and Kills 99.9% Acne Causing Germs, almond milk to soothe the skin, and Kaolin Clay as a natural cleanser. The Cappuccino Coffee Face Mask for oily skin will revive your skin with its clean formulation.
Naked & Raw Mocha Coffee Face Mask is a clay-based mask with a nutty & buttery aroma of coffee & tones of chocolate to give your skin that extra glow. This de-stressing face mask helps to revamp your skin while relaxing your senses. Donning ingredients like cocoa powder helps to revive skin damage and Bentonite & Kaolin clays help in sebum control, reducing pigmentation by gently exfoliating the surface of the skin. And of course the hero, Coffee which is packed with antioxidants that help tone the skin. This Mocha Coffee Face Mask will repair your skin with its clean formulation.
 Naked & Raw Latte Coffee Sleeping Mask is a gel-based mask with calming, earthy yet delicate notes of coffee to elevate your senses. This mask has the goodness of hyaluronic acid that hydrates the skin, makes it plump, and niacinamide that repairs & conditions the skin by reducing blemishes and hyperpigmentation. The almond milk in this sleeping mask also helps to soothe skin. This Latte Coffee Sleeping Mask is a skin hydrating face mask & will condition your skin with its clean formulation.
mCaffeine’s Naked & Raw Face Masks are Vegan, Cruelty-free & Peta Certified. They are free from SLS and Paraben, FDA-approved, and dermatologically tested.
About mCaffeine
mCaffeine is India’s first caffeinated personal care brand, launched in 2016, co-founded by Mr. Tarun Sharma and Mr. Vikas Lachhwani. The brand is focused on the millennial lifestyle with mass premium offerings. mCaffeine, a D2C brand has sold more than 2.8 million products in just 4 years of launch. Currently, the products are available at 18000 pin codes across India. While the brand is still quite young, mCaffeine products are best sellers amongst multiple categories on Amazon and Nykaa.
mCaffeine, currently is present in 3 major categories – Face Care, Hair Care and Body Care. There are about 20 products in the portfolio so far and there are aggressive plans to further launch 15-20 products in the next one year. mCaffeine products are available on all major shopping portals namely – Amazon, Nykaa, Flipkart and sells through its own e-commerce portal Almost half of mCaffeine products are best sellers in the categories they operate in across marketplaces. The brand is at present focusing on India with global potential for the future.
Awards & Recognitions:

Their products are already gaining cult status in the Indian beauty community. mCaffeine’s Coffee Body Scrub has become a favorite of the community, recently winning the ‘Best Scrub’ Category in the Cosmopolitan Beauty Awards 2019 and Nykaa Femina Beauty Awards 2020. The brand was also a part of the prestigious ‘Forbes 30 under 30‘ list in 2020, ‘Product Launch of the Year’ from Channelier Awards 2021 &  The Femina Power Brands – Excellence in Personal Care 2021.

mCaffeine is Peta Certified – 100% Vegan and Cruelty-Free.