SHEIN Returns To India, through Amazon
Team India Voyage, 2 years ago 0 3 min read 532
Back then, In June 2020, various prominent apps encompassing PUBG Mobile, TikTok, WeChat, Camscanner, etc had been put a ban by the Indian government along with the shopping website.
Last year, the Indian government put a ban on over 200 Chinese apps including the popular shopping website, SHEIN. This made the Indian customers of the SHEIN brand disappointed. Several Indian users or shoppers of this platform used to buy varied sets of clothes and accessories. The brand has become a famous shopping site in India due to its quality products in a reasonable price bracket. After the announcement of the ban, both the Indian customers and SHEIN had faced dissatisfaction. Nevertheless, here’s a big announcement for both of them. The prominent China-based shopping platform SHEIN is all set to formulate a comeback in India. This time SHEIN has thought of making recovery through Amazon.
It’s quite evident from the news that buyers around India can commence buying the latest fashion products or accessories and affordable clothes through SHEIN. This time SHEIN is prepared to mark its relaunch in India through a big shopping platform, Amazon.
When is SHEIN going to make its relaunch in India?
SHEIN has declared openly that it will relaunch its opening during the two-day Amazon Prime Day Sale which had started at midnight on July 26 and ended on July 27. Amazon had established an affectionate page for the Prime Day launch of SHEIN.
The enormously popular Chinese shopping app which received prohibition or ban in India after the Galwan valley clashes in Ladakh last year, in June has retreated with gorgeous women’s clothing selections. Astonishingly, SHEIN was among the first 59 Chinese apps, those usages were prohibited by the Ministry of Information Technology under Section 69A of the IT Act in June last year for hazarding the “sovereignty and integrity of India, defense of India, security of the state and public order” by allegedly invading cybersecurity and user privacy.
Government's reaction to SHEIN's relaunch through Amazon
According to the news, Delhi High Court on Friday pursued acknowledgment from the Centre and Amazon on a petition in an attempt to forbid the relaunch of the popular Chinese fashion brand SHEIN in India. Several ministers signed petitions against the re-entry of SHEIN through its sale of commodities on digital shopping places like Amazon. A tribunal of Chief Justice D N Patel and Justice Jyoti Singh published a report on the plea, stating that SHEIN, a Chinese clothing brand has faced a ban in India by the Centre last year for treating, being prejudicial to the interest and sovereignty of India. However, according to the sources, the court has denied authorizing any provisional order to keep up the sale at this point.
What is the public's opinion on the comeback of SHEIN?
While many buyers are rejoicing after this announcement of the comeback of SHEIN, but there are others who are disheartened after learning more about the high prices of the products in comparison to the previous SHEIN app.
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